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Case studies

Every result with where the brand started, how long it took, and the dashboard behind it. We keep brand names private. The numbers come from their own Shopify and Google accounts.

Saree brand, 12 months, Meta and Google Ads

₹15.33 Cr

₹15.33 Cr in a year for a saree brand stuck at ₹30–35 lakh a month

Where it started

The brand was stuck at ₹30–35 lakh a month, and ROAS dropped whenever they tried to scale.

What we changed

We introduced Google Ads (Brand, Shopping and YouTube Shorts), optimised the Meta funnel and revamped how creatives were tested. Spreading spend across platforms and better creative brought down a high CAC.

Gross sales
₹15.33 Cr
Net sales
₹14.79 Cr
Total ad spend
₹2.5 Cr
Meta / Google spend
₹2.1 Cr / ₹36.23 L
Blended ROAS
5.54
AOV
₹2,995
Shopify dashboard: ₹15,33,85,084 gross sales over 12 months, up 559%

Saree brand, 180 days, Meta and Google Ads

6.04× ROAS

₹5.73 Cr in 180 days, without ROAS collapsing on scale

Where it started

Every time the brand raised its ad budget, ROAS dropped sharply.

What we changed

A full-funnel structure across Meta and Google: carousels and lifestyle videos at the top, UGC and founder-led ads in the middle, offer-led ads at the bottom. We launched cross-sell campaigns with new arrivals and optimised the website, which lifted the conversion rate by 30%.

Gross sales
₹5.73 Cr
Net sales
₹5.34 Cr
Total ad spend
₹94.75 L
Meta / Google spend
₹73.5 L / ₹21.2 L
Blended ROAS
6.04
AOV
₹4,995
Shopify dashboard: ₹5,34,14,350 total sales, January to June 2025

Saree brand, 180 days, Meta and Google Ads

₹4.68 Cr

₹4.68 Cr in 180 days, with ROAS up from 4.2 to 5.4

Where it started

The brand was stuck at a ROAS of 4.2, running mostly top-of-funnel campaigns that converted poorly as spend went up.

What we changed

We cut top-of-funnel spend and scaled the middle of the funnel with UGC and retargeting. Bottom-funnel dynamic product ads and new-arrival cross-sell campaigns lifted returns, and a more balanced funnel improved retention.

Gross sales
₹4.68 Cr
Net sales
₹4.25 Cr
Meta / Google spend
₹72.8 L / ₹14.0 L
ROAS
4.2 → 5.4
AOV
₹2,028
Orders
22,098
Shopify dashboard: ₹4,25,12,325 total sales and 22,098 orders, January to June 2025

Salwar suit brand, 8 months, Meta and Google Ads

8.8× ROAS

₹3.6 Cr at 8.8× ROAS for a salwar suit brand

Where it started

The brand was doing ₹20–25 lakh a month and wanted to scale.

What we changed

A full-funnel rebuild with Google Ads added: carousel ads on best sellers and top cities at the top, offer-led video and static ads in the middle, and dynamic product ads at the bottom. Bottom-funnel campaigns reached 16× ROAS on Meta and 30× on Google.

Sales
₹3.6 Cr
Overall ROAS
8.8
Time
8 months
Shopify finances summary: ₹3,61,35,695 gross sales

Ethnic wear brand, 6 months, Meta and Google Ads

₹5.3 Cr

₹5.3 Cr in six months for an ethnic wear brand that had plateaued

Where it started

The brand was making ₹60–75 lakh a month but had plateaued.

What we changed

A full-funnel strategy, with a cost cap approach to scale spend while keeping ROAS steady.

Sales
₹5.3 Cr
ROAS
6.3
Period
Jan–Jun 2024
Shopify finances summary: ₹5,33,44,754 gross sales, January to June 2024

New saree brand, 180 days, launched from scratch

12.48× ROAS

A new saree brand from ₹0 to ₹1.32 Cr in 180 days

Where it started

The brand started from zero. Growth in month two was so fast it caused stockouts and order cancellations from mid-March to April.

What we changed

Reel-led UGC and carousels at the top of the funnel first, dynamic product ads from day 25, mid-funnel campaigns from day 50, and Google Ads from month three. Full-funnel testing and strong product–market fit brought ₹32 lakh in revenue in month two.

Gross sales
₹1.32 Cr
Net sales
₹94 L
Total ad spend
₹10.58 L
Meta / Google spend
₹8.19 L / ₹2.38 L
Blended ROAS
12.48
AOV
₹2,843
Shopify dashboard: ₹1,32,19,377 gross sales, January to June 2025

Ethnic wear brand, 30 days, Google Ads and site fixes

₹1.1 Cr

₹1.1 Cr in a single month after three flat months

Where it started

Revenue had been stuck at ₹70–85 lakh a month.

What we changed

We doubled the Google Ads budget, launched Advantage Shopping campaigns on top sellers and a city-level campaign, and optimised the product pages.

Sales
₹1.1 Cr
Time
30 days
Shopify finances summary: ₹1,15,63,553 gross sales in one month

Ethnic wear brand, 60 days, Meta cost cap and Google Ads

₹72 L

₹72 lakh in 60 days once a cost cap steadied the account

Where it started

Sales were swinging around ₹22–24 lakh a month at 2.2 ROAS, because there was no cost cap.

What we changed

We tested to find the right cost cap, scaled on it, added Reels-specific video campaigns and introduced Google Ads.

Sales
₹72 L
ROAS
2.2 → 3.3
Sales growth
+104%
Period
Apr–May 2024
Shopify analytics: ₹72,25,628 total sales, April to May 2024, up 104%

US home services company, 2 months, Google Ads

$284K

$284K for an HVAC company in two months on Google Ads

Where it started

The company wanted more revenue and a higher return on its Google Ads.

What we changed

We optimised the existing Google Ads campaigns and launched bottom-of-funnel campaigns, plus Performance Max on best sellers, to reach buyers ready to purchase.

Revenue
$284K
ROAS
4.5
Period
May–Jun 2024
Google Analytics: $284K total revenue, May to June 2024

Tell us where you're stuck.

The first call is an introduction. Tell us about your brand and what's holding it back. If we can help, we'll show you how. If we can't, we'll say so.

  • 45 minutes with Rusabh, founder
  • About your brand, your goals and what's in the way
  • No pitch deck
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