For D2C brands doing ₹20 lakh+ a month or spending ₹5 lakh+ on ads
Spending more on ads, but revenue isn’t moving?
We run Meta and Google Ads for D2C brands doing ₹20 lakh+ a month, and judge every rupee by what a customer is worth over time, not by one week’s ROAS.
Trusted partner
₹15.33 Cr
One saree brand, 12 months, Meta and Google. It was stuck at ₹30–35 lakh a month when we started.
₹120 Cr+revenue generated for clients
₹32 Cr+ad spend managed
50+D2C brands
5+ yrsin performance marketing
Brands we've grown
A few of the 50+ D2C brands we've run growth for.
Straight from the Shopify dashboard.
Every result shows where the brand started, how long it took, and the screenshot behind it.
6.04× ROAS
₹5.73 Cr gross sales for a saree brand in 180 days
ROAS used to fall every time they raised the budget. Full funnel on Meta and Google, new-arrival cross-sell, and site fixes that lifted conversion rate 30%. Jan–Jun 2025.
Read the case study
8.8× ROAS
₹3.6 Cr for a salwar suit brand in 8 months
From ₹20–25 lakh a month. Bottom-funnel ads hit 16× on Meta and 30× on Google.
Read the case study
₹5.3 Cr
Ethnic wear, 6 months, 6.3× ROAS
From a plateau of ₹60–75 lakh a month. Jan–Jun 2024.
Read the case study
12.48×
A new saree brand: ₹0 to ₹1.32 Cr in 180 days
₹32 lakh in month two, fast enough to sell out stock.
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₹1.1 Cr
Ethnic wear, in a single month
After three flat months at ₹70–85 lakh. Google budget doubled, product pages fixed.
Read the case study
₹72 L
Ethnic wear, 60 days, sales up 104%
A tested cost cap stopped CPA swinging. ROAS went from 2.2 to 3.3. Apr–May 2024.
Read the case study
$284K
A US home services company, 2 months on Google Ads, 4.5× ROAS
New bottom-of-funnel campaigns caught buyers ready to purchase. May–Jun 2024.
Read the case studyYou raise the budget. ROAS drops to meet it.
Most brands we speak to aren't short of ad spend. They're short of an account, and enough creative, to absorb more of it profitably.
- Revenue has flatlined
Same number for months. Every budget increase pulls ROAS down.
- CAC keeps climbing
Each new customer costs more and eats the margin you were trying to grow.
- Your ads run out of ideas
The same few creatives get recycled until they fatigue, and Meta stops finding new buyers.
- Traffic doesn't convert
The ad, the offer and the product page tell three different stories.
- Growth feels like luck
Good days and bad days, with nobody able to say why, or what to change next.
Meta now targets with your creative. So we make a lot of it.
Since Meta's Andromeda update, the system reads each ad to decide who sees it. A library of distinct ads now does the work audiences used to do, and brands with five tired creatives are the first to see CAC rise.
- Ads, run around your margins
Meta and Google, full funnel, with budgets scaled only when the numbers hold.
- An in-house creative team
Our designer and video editor make statics, carousels, reels, UGC-style and founder-led ads every week.
- AI for speed, people for taste
AI helps us research angles and produce variations faster. A person decides what runs. TODO: confirm AI tools and tasks
TODO: replace the six coloured frames with real client ad creatives (images or muted video loops)
What a month with us looks like.
One team of six runs your account: Meta and Google media buyers, a designer, a video editor and an account manager.
Brand and product deep-dive
Your buyer, positioning and margins, before a rupee goes into ads.
Creative made and tested
New angles every week. Winners scaled, tired ads retired early.
Site and landing page fixes
Better conversion, so the same spend brings more orders.
Strategy call every two weeks
We go through the numbers, what we did, and how the plan is tracking. Between calls, you get a progress update on Slack every week, and a full report every month.
The usual agency
- No plan tied to your numbers
- Long lock-in contracts
- Reports you can't question
- You're one of 30+ accounts
- Ads only; creative is your problem
Exza
- New ad angles tested every week
- Month-on-month contracts
- Transparent weekly reporting on Slack, a review call every two weeks, and a full report every month
- A priority partner, not a ticket
- Ads and creative from one team
Who we're right for.
A good fit
- ₹20 lakh+ a month in revenue, or ₹5 lakh+ a month on ads
- Already on Meta or Google, and stuck at a ceiling
- Premium and fashion brands that care how their ads look
Not yet
- Pre-launch, or below both numbers above
- Want a guaranteed revenue number before we've seen the account
- Only want cheap clicks or boosted posts
Partnering with Exza Digital was a game-changer for our brand. In just 45 days, they boosted our ROAS by 200% and grew our brand revenue by 300%.
Darshan ShahFounderExza Digital's expertise in scaling D2C brands is unparalleled. They understood our challenges and provided customised solutions that drove tangible results. Within 90 days, our brand witnessed remarkable growth.
Kadir MemonCo-founderQuestions founders ask first.
How can your agency help my brand achieve 20L+ in monthly revenue?
Our agency specializes in creating and implementing customized ad strategies across Meta and Google Ads platforms, designed to significantly increase your revenue. By optimizing your ad spend, refining your target audience, and continuously testing and adjusting campaigns, we aim to double your revenue within 90 days, striving for a monthly revenue goal of 20L+.
What makes your approach to improving ROAS different?
We focus on a holistic approach that not only targets immediate sales growth but also ensures sustainable ROAS improvement. This includes a deep dive into your current marketing efforts, data-driven strategy formulation, rigorous testing of ad creatives, and regular optimization based on performance analytics. Our unique methodology emphasizes both scale and efficiency.
How do you address operational inefficiencies and high RTOs?
Our team conducts an in-depth analysis of your current operational processes to identify bottlenecks and inefficiencies. We then implement tailored Standard Operating Procedures (SOPs) designed to streamline your operations, reduce RTOs, and improve overall customer satisfaction. This operational optimization is key to sustaining growth as your revenue increases.
Can you provide success stories from other brands you've worked with?
Absolutely. We have a portfolio of success stories from 50+ brands across various sectors within the DTC space. Our case studies showcase how we've helped businesses overcome challenges similar to yours, resulting in significant revenue growth, improved ROAS, and operational efficiencies. Specific examples and results can be discussed during our initial consultation.
What is your communication protocol with clients?
We believe in transparent and open communication as the foundation of our client relationships. Our protocol includes regular review calls every two weeks to discuss campaign performance, strategic adjustments, and upcoming goals. Every week, we share how the efforts are going on a shared Slack channel. Additionally, we provide comprehensive monthly reports and are always available for ad-hoc discussions to ensure you're informed and engaged throughout our partnership.
How quickly can we start seeing results from your campaigns?
While the timeline can vary based on several factors, including the current state of your marketing efforts and industry dynamics, many of our clients begin to see tangible results within the first month of campaign implementation. We aim for significant growth milestones, such as doubling your revenue, to be achievable within 90 days of our engagement.
Tell us where you're stuck.
The first call is an introduction. Tell us about your brand and what's holding it back. If we can help, we'll show you how. If we can't, we'll say so.
- 45 minutes with Rusabh, founder
- About your brand, your goals and what's in the way
- No pitch deck